Below are some examples of the fashions and advertisements which appeared in the Bromley & District Times newspaper between 1914-1920.

3 looks for the Bromley Fashionistas – c.1918-style

For the lady of fashion in June - So elegant! The latest fashions brought to you from Sainsbury's in June 1918 -  three special values for the ladies of Bromley. "Doreen" Costume is Wool Serge, well cut and tailored, cut on the new straight, lines, finished pockets; Coat lined throughout, Navy and Black only. Worth 59/11. Offered at 42/- "Eunice" Pleated Coat Frock in good quality Coating Serge.  Knife pleated from square yoke, pointed Cuff trimmed embroidery fastened down front and ...
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New Suit or a Chocolate Egg for Easter?

How times have changed. I doubt very much that you would see an advert like this in the local newspaper today suggesting giving your son a new suit for Easter, but this is exactly what Issac Walton and Co. promoted for Easter in 1918. At least the models looked very pleased with their new suits! ...
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Top Easter Fashions in 1918 from Sainsbury’s

So if you walking around the shops in 1918, these would have been the fashion statements that were on offer to you from top retailers such as Sainsbury's - so elegant! Taken from the Bromley & District Times, 22nd March 1918 ...
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Wearing Furs

Fur Coats, Fur Trimmed Coats, Cloth Coats, Furs and Millnery. In October 1917, the shops were advertising winter wear. Fur, real fur in those days, was very popular with the affluent ...
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Kids fashion 1917

The House for Juvenile Clothing, 1917

Here are the fashions for the younger generation. No mobiles here, just running around! I think the Peter Pan Outfit for boys is particularly cute ...
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Sainsbury’s Fashion, 1917

Yes, it is Sainsbury’s. When I started reading these newspapers I was surprised to see that at that time, Sainsbury’s was not a food store but sold clothes and linen and other such items. If you read the Sainsbury’s website, it seems that Sainsbury's was founded in 1869 by John James Sainsbury and his wife Mary Ann, who set up a small store selling milk with scrupulous care of hygiene and quality of food. The link below is quite interesting ...
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Fashions of January 1917

At no other sale in the kingdom can you buy Royal Worcester Kidfitting Corsets at Lower Prices than at Medhurst's Winter Sale Aren’t you glad you do not have to wear garments such as these today?  But you get a good idea of why ladies of the time tended to have a fairly gentle sedentary life. No jogging or marathons possible in these clothes! [source: Bromley & District Times, 5th January 1917, pg 5] ...
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