Adverts

A variety of adverts published in local newspapers during World War 1

How OXO helped Strengthen the Home Front

In 1840 a German chemist, by the name of Baron Justus von Liebig (1803-1873), invented meat extract through his Extract of Meat Company, and shortly after Oxo was created.  The formula was so popular that by 1908 Oxo was able to become an official sponsor of the London Olympics and supplied ...
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Phosferine-advert

Phosferine Advert

Another example of the type of advert used by Phosferine to advert their product, whereby they use the recommendation of a 'real' soldier to sell the product.  This advert appeared in the Bromley & District Times on the 9th August, 1918 (page 8) Private A.M. McDonnell, M.M. (late) Royal Army Medical ...
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Do you like the boots? Bon Marché fashion

This advert for the Bon Marché store in Brixton appeared in the Bromley & District Times in early January 1917.   The cost of ladies boots was 12s (shillings) 11d (pence), which, if I remember correctly, is about 65p in today's money! However, when you think that some families had to ...
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Are you a lover of Sardines?

My husband love sardines, so this advert would have appealed to him ...
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Cyder - the Ideal Summer beverage

Is this the Ideal Summer Beverage?

Would an advert like this, as featured in the Bromley & District Times in July 1918, made you go out and buy Cyder to quench your thirst on these warm summer days? According to Minchew's Real Cyder & Perry, there is a difference between Cider and Cyder. Cyder is rarely made on a commercial ...
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Zam-buk advert - Allotments

Don’t run any risk with Allotment cuts & brusies – Use Zam-Buk

July 1918 The popularity of allotments at this time meant many could be liable to small scratches and cuts, which could quickly become infected and lead to severe consequences – after all- no antibiotics in 1918. An advert for Zam-Buk featured in the Bromley & District Times newspaper. Don't run ...
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National War Bonds – invest every shilling you possibly can!

No sum can be too large! Another example of an advert, often seen in local newspapers, encouraging local people to invest 'every shilling' they could, so they can buy their towns 'own' gun to help their boys on the Front line, by investing in National War Bonds and War Savings Certificates to help ...
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3 looks for the Bromley Fashionistas – c.1918-style

For the lady of fashion in June - So elegant! The latest fashions brought to you from Sainsbury's in June 1918 -  three special values for the ladies of Bromley. "Doreen" Costume is Wool Serge, well cut and tailored, cut on the new straight, lines, finished pockets; Coat lined throughout, Navy ...
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The Supreme test of British Womanhood

Adverts like this one from the Bromley & District Time (31st May 1918,  page 6) appeared in local newspapers advertising for woman to join the British Army in roles such as cooks, waitresses and clerks. The supreme test of British Womanhood comes now The British Army Urgently requires 5000 Women ...
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Women of Britain – We Need You…

An advert which appeared in the Bromley & District Times on the 24th May 1918 (page 6), advertising for the women of Britain to help with home service during the war. Women of Britain Will you come and cook for the men who are defending you and your home? 7,000 ...
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No ration card required

In 1918, the British government set out new laws introducing the rationing of certain food; Sugar, meat, flour, butter, margarine and milk, as a way of sharing food equally. However, as this advert shows from World Stores (who had branches at 50 East Street, Bromley and 41 High Street, Orpington), from the ...
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Our Soldiers Want More – Zam-Buk

Zam-Buk was advertised throughout the war. Our Soldiers Want More - Zam-Buk To Heal their CUTS, BAD FEET & TRENCH SORES... Don't let your soldier lad go with out Zam-Buk I was surprised to see a small tin of Zam Buk in my son’s kitchen.  It is still being made ...
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New Suit or a Chocolate Egg for Easter?

How times have changed. I doubt very much that you would see an advert like this in the local newspaper today suggesting giving your son a new suit for Easter, but this is exactly what Issac Walton and Co. promoted for Easter in 1918. At least the models looked very ...
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Top Easter Fashions in 1918 from Sainsbury’s

So if you walking around the shops in 1918, these would have been the fashion statements that were on offer to you from top retailers such as Sainsbury's - so elegant! Taken from the Bromley & District Times, 22nd March 1918 ...
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A little bit of butter; nice if you could get it

MARGARINE STOCKS REQUISITIONED DISTRIBUTION TO-MORROW MORNING The Bromley Food Control Committee have requisitioned a quantity of  margarine in Bromley, which is being distributed among the retailers in various parts of the borough , and instructions have been given that the whole of it is to be placed on sale simultaneously ...
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Must-have Christmas Gifts for the Family c.1917

Life may have been tough in 1917, but Christmas would soon arrive and there were presents to buy.   Below is a selection of advertisements for Christmas presents printed in the Bromley & District Times newspaper. Here are some Christmas ideas for the family from Herbert Collins Ltd, of Market Square, ...
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Women-grocers-wartime-bromley

Lady Grocers keeping store in business

International Stores was noted as "The Biggest Grocers in the World".  During the war they were able to stay in business by employing 'lady grocers' - they used local newspapers to advertise this, like this one that appeared in the Bromley & District Times in February 1917: "Nearly 2000 of ...
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Food Economy-advert-Bromley

Food Economy during wartime

During war time local stores would help customers visualise what they could spend their money on in adverts.  Here 'Worlds Store', located in East Street Bromley and High Street Orpington promoted their Dried Fruit Salad to readers. "One pound of World's Dried Fruit Salad costs sixpence... makes 12 large portions" ...
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Nursery-Rhyme-Bromley-Times-1917

Word of warning from the London General Omnibus Company

The London General Omnibus Company often created adverts like this in local newspapers to help inform readers about the dangers of the road, titling them as "Nursery Rhymes for the Present Times" This one for instances warns of the dangers of sitting on the kerb: "Little Miss Muffet, instead of ...
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Advert for LSD? Surely not in the Bromley Times!

Like the large letters L.S.D? No, drugs had not been legalised. This refers to pounds (L) shillings (S) and pence (D). This advert was posted in the Bromley & District Times, 1st January 1917 [page 2] to promote the Mutual Loan Society.  Might make people look twice when reading today! ...
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Who Said War Prices?

Taken from the Bromley & District Times on 5th January 1917  [page 2], this advert is promoting World's Stores on East Street, Bromley and High Street, Orpington, who say they "Have enough for everybody". It certainly would not be pre-packed. A customer would ask for what they wanted to buy ...
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Phosferine #2

Another advert for Phosferine in the Bromley & District Times from 1917, and again another genuine soldier is using it, it seems. I was at Givenchy, Festubert, Neuve Chapelle, Arras and Loos before I got the would which necessitated the amputation of my left arm.  The Hospital I was in was ...
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Poisoned Sores

Another advert for Zam-Buk as featured in the local Bromley & District Times in 1917.   Remember this was a time before Penicillin was discovered (in 1928). POISONED SORES Started with Blackheads Terrible Disfigurement Rapidly Cured by Zam-Buk In an interview with a London Pressman, Mrs F.E. Sharp, whose residence ...
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The Bus Conductor

Some of us will still remember the days when we paid our fares to a bus conductor or conductress and she would give us a little ticket in various colours according to the fare and then ‘clip’ it to prove it had been used. The bus driver did just that ...
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Phosferine #1

Every few weeks an advert for Phosferine would appear, featuring a soldier and saying how it had helped him. I checked one or two of the men feature and they seem to be real names – maybe real people. I and my mates derived great benefit from the Phosferine Tablets ...
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