Is this the Ideal Summer Beverage?

Would an advert like this, as featured in the Bromley & District Times in July 1918, made you go out and buy Cyder to quench your thirst on these warm summer days? According to Minchew’s Real Cyder & Perry, there is a difference between Cider and Cyder. Cyder is rarely made on a commercial scale, whereas Cider is. Cyder is made from a single pressing of vintage fruit, rather like “extra virgin” olive oil. Cider, the drink almost given to agricultural labourers well into living memory, was made from the cyder pulp being re-pressed at the rate of 10…

National War Bonds – invest every shilling you possibly can!

No sum can be too large! Another example of an advert, often seen in local newspapers, encouraging local people to invest ‘every shilling’ they could, so they can buy their towns ‘own’ gun to help their boys on the Front line, by investing in National War Bonds and War Savings Certificates to help pay for the war.   FIRE your Money at the Huns Join the throngs of patriotic investors who all this week have been hurrying to lend their money to their country. Draw out your savings and buy War Bonds.  Back up…

The Supreme test of British Womanhood

Adverts like this one from the Bromley & District Time (31st May 1918,  page 6) appeared in local newspapers advertising for woman to join the British Army in roles such as cooks, waitresses and clerks. The supreme test of British Womanhood comes now The British Army Urgently requires 5000 Women clerks You will be trained FREE and paid during training – and you enrol for the duration of the war in Queen Mary’s Army Auxiliary Corps

Women of Britain – We Need You…

An advert which appeared in the Bromley & District Times on the 24th May 1918 (page 6), advertising for the women of Britain to help with home service during the war.   Women of Britain Will you come and cook for the men who are defending you and your home? 7,000 Cooks and waitresses are wanted now for home service only with the Queen Mary’s Army Auxiliary Corps.  Cooks and waitresses also required for service overseas. Fill in this form, then cut out the advert and send to Ministry of…

No ration card required

In 1918, the British government set out new laws introducing the rationing of certain food; Sugar, meat, flour, butter, margarine and milk, as a way of sharing food equally. However, as this advert shows from World Stores (who had branches at 50 East Street, Bromley and 41 High Street, Orpington), from the Bromley & District Times on 17th May 1918 (page 6), certain foods did not require a ration card to be purchased.   NO RATION CARD REQUIRED for any of the the following:- (equal to Meat in food value) Spaghetti (in tomato…

Dame Clara Ellen Butt performs in Bromley

Dame Clara Ellen Butt, DBE (1 February 1872 – 23 January 1936) was an English contralto. Her main career was as a recitalist and concert singer. Her voice, both powerful and deep, impressed contemporary composers such as Saint-Saens and Elgar; the latter composed a song-cycle with her in mind as soloist. Butt appeared in only two operatic productions, both of Gluck’s Orfeo ed Euridice. Later in her career she frequently appeared in recitals together with her husband, the baritone Kennerley Rumford. She made numerous recordings for the gramophone. Advert featured in the Bromley…

Women Committee Set Up to Stop Girls Canoodling with Soldiers

During World War 1 a Women Committee was set up as there was concern about girls canoodling with the soldiers, and soldiers corrupting local girls.  Consequently women were encouraged to join the street patrols in particular areas where girls and men might ‘enjoy’ a little ***.   The War Office gave permission for these patrols to take place outside military camps and were also very active in public parks and cinemas. It was the Women’s Patrol Committee who recommended that lights were not dimmed between films! This, at a time when…