Phosferine Advert

Another example of the type of advert used by Phosferine to advert their product, whereby they use the recommendation of a ‘real’ soldier to sell the product.  This advert appeared in the Bromley & District Times on the 9th August, 1918 (page 8) Private A.M. McDonnell, M.M. (late) Royal Army Medical Corps, British Expeditionary Force “I went through the Battle of Loos and was slightly gassed and later (as stretcher bearer) was at the Battle of Martinpuich, and was awarded the Military Medal for bringing in many of our wounded, as…

Lifebuoy Soap – Advert, 1940

Lifebuoy was introduced in England by Lever Brothers in 1895, and marketed as a soap that could be used in every part of the house, from the bathroom to the kitchen.  It was originally, and for much of its history, a carbolic soap, containing phenol (carbolic acid, a compound extracted from coal tar), but in later versions the phenol was removed Lifebuoy’s popularity reached its peak between 1932 and 1948.  After World War Two, when more materials were available and rationing was over, other more appealing soaps began to take hold of…

Purchasing Furniture in 1940

Anyone for new furniture in the sale? A three-piece suite for under £24 Remember: Gns are guineas A guinea was worth 1 pound and 1 shilling (21 shillings) 18 guineas was £18 18s. 22 Gns was £23 2s (ie 20 shillings = £1) ½ Gn was 10s 6d (10/6) So 18 ½ Gns = £18 8s 6d Wolfe and Hollander Wolfe and Hollander was established at 220 Tottenham Court Road in 1903. The Bromley branch was located at 46-52 High Street, Bromley. The image below is taken from the Francis…

Getting an Air Raid Shelter at Low Cost during the Battle of Britain

This advert for a concrete air raid shelter appeared in the Bromley & District Times at the start of the Battle of Britain, in July 1940. Effective Shelter at Low Cost Concrete offers the maximum  protection from blast and splinters at lowest cost. We manufacture a practical Domestic Shelter for six persons for easy erection by one man at £9’15’0. the Complete set of units (ex works). Trade terms to builders. Complete schemes for industrialists speedily carried out at a love all-in cost.  Six standard types will accommodation up to 50…

Do you like the boots? Bon Marché fashion

This advert for the Bon Marché store in Brixton appeared in the Bromley & District Times in early January 1917.   The cost of ladies boots was 12s (shillings) 11d (pence), which, if I remember correctly, is about 65p in today’s money! However, when you think that some families had to manage on £1 (20 shillings) was a lot of money for a working class woman! Brixton’s Bon Marché department store opened in 1877.  It claimed to be the first purpose built department store in the UK and was the brainchild…

Oh for an electric dish-washer!

The first dishwasher was invented in the USA in 1857 by Josephine Cochrane (trust a woman to realise the value of such an invention). The first dishwasher in Europe was invented by Miele in 1929, but they did not become commercially popular in Britain until the 1950’s and only for the wealthy at that time. Advert which appeared in the Bromley & Kentish Times, 12th July 1940, page 2

Don’t run any risk with Allotment cuts & brusies – Use Zam-Buk

July 1918 The popularity of allotments at this time meant many could be liable to small scratches and cuts, which could quickly become infected and lead to severe consequences – after all- no antibiotics in 1918. An advert for Zam-Buk featured in the Bromley & District Times newspaper. Don’t run any risks with Allotment cuts & bruises Always carry Zam-Buk the antiseptic healer Work on the allotment produces a big crop of Cuts, Scratches and Blistered Hands, with the risk of dirt and dangerous disease germs infecting the broken skin…